Competitor Analysis Essentials

This course introduces delegates to practical effective techniques for competitor analysis that will help them understand every aspect of their competitors' activities such as market share pricing marketing differentiators strengths weaknesses geography culture and customer reviews. During the course delegates will identify their real competitors as well as what they need to find out about them. They will then look at how they can access the information they need report on it and turn it into Business Intelligence to inform their action plans and marketplace strategy.

Marketing executives Marketing managers Sales managers Product managers Business analysts

CPD

Module 1

• Understanding Competitor Analysis and Intelligence
• What it is (and is not)
• Differences between data information and intelligence
• Purposes of analysis

Module 2

• Analyzing Competitors: Segments of Analysis
• Who are your competitors?
• What are their goals? - Marketplace strategy
• Activity/value chain
• Capabilities and competencies
• Technology Organizational infrastructure and culture

Module 3

• Tools and techniques
• SWOT Analysis
• PESTLE
• Potential and Current Competition
• Indicator Analysis

Module 4

• Integrating Analysis Into Decision Making
• Identifying implications of analysis
• Linking to strategy change
• Linking to current and future decisions

Module 5

• Reporting and Action
• Choosing the right analysis
• Applying it correctly
• Reporting
• Action planning

London Training for Excellence offer a wide range of training courses in London for organisations and individuals who wish to advance their skills and knowledge in the business world. With a great training centre in London, London TFE have everything that is needed to understand the basic needs of a business. Each course focuses on the ‘real-life’ issues a business could face and how to tackle them with ease.

London TFE have a team of enthusiastic leaders and instructors who share a passion for education and want to deliver that same passion to every individual who wish to take a business to succession. Each training courses London encourages individual to aim high and reach their full potential.